01
Original lemon
Still water and bright lemon. No honey, no electrolytes, no bubbles.
UNSWEETENEDSTILL LEMON WATER / ORIGINAL LEMON
Yes,it’s water.
No, we’re not leaving.
A little lemon. No big plan. Meet Loose Plans, still lemon water for wherever the plans go.
Explore the first dropTHE DRINK IS STILL.THE PLANS AREN’T.
Still.No bubbles.
STILL WATER.✳STILL OUT.✳ORIGINAL LEMON.✳
KEEP COLD. KEEP THE PLANS LOOSE.
01 / THE FIRST DROP
Original
lemon.
Still water. Bright lemon. That’s the plan.
For the part of the evening that wasn’t in the group chat. We’re developing a light, unsweetened lemon water with no bubbles.
STILLLEMON355 mL
Coming soon. Pack sizes and prices are proposals. No orders or payments are being accepted.
What’s going into it?
The starting idea is water and lemon. The final formula, ingredient list and nutrition information will be published after development and review.
TWO WAYS TO STAY
Same water.
Looser plans.
Original Lemon stays unsweetened. Lemon + Honey is a separate can, still in development.
01
02
Lemon + honey
Still lemon water, lightly sweetened with honey, with electrolytes. A second idea, not a change to Original Lemon.
IN DEVELOPMENTProduct imagery and formulas are concepts. Ingredient lists and nutrition information will be published after development and review.
02 / THE PLANS
A water order.
Not an exit
strategy.
The best part of going out is the people. Order what you feel like. Pull up another chair. See where the night goes.
YES, IT’S WATER. NO, WE’RE NOT LEAVING.
NO SPECIAL OCCASION REQUIRED.
Ran three miles.
Talked for two hours.
One taco turned into plans.
Bring water. See what happens.
Still water. Still out.
Bring a few. See what happens.
AUSTIN IS THE STARTING POINT.
Same friends.
Loose plans.
From the post-run catch-up to the patio you weren’t planning to stay at. We’re building a lemon water that belongs there.
Meet Original Lemon ↗
PROPOSED CAMPAIGN
Yes, it’s water.
No, we’re not leaving. The poster is a concept for Austin, not a finished placement.
Product and imagery shown are concepts.03 / FAIR QUESTIONS
Wait.
It’s water?
Is it sparkling?
No. Loose Plans is being developed as still lemon water.
Is it lemonade?
The goal is water first, with a bright lemon taste. Original Lemon is an unsweetened formula rather than a sweet lemonade.
Does it have honey or electrolytes?
Not in Original Lemon. Lemon + Honey is a separate concept that would be lightly sweetened with honey and include electrolytes. It is still in development.
Can I buy it yet?
Not yet. This is a first look at the brand and proposed packs. The liquid, packaging and launch details are still in development. The bag is a preview and does not place an order.
STILL LEMON WATER.